Only innovative design can the ceramic industry go international

China's daily use ceramic industry is gradually growing and gradually going overseas, but China's product processing and manufacturing, product quality and other aspects are often criticized by foreign markets, under frequent anti-dumping, China's ceramic products export future is difficult, coupled with low-carbon and other multiple constraints, the ceramic industry only innovative design, To improve the added value of products is the root of self-improvement.

 

Enhance the added value and class of our daily ceramic products, which is the result of market competition, is also the inevitable result of the development of ceramic industry to a certain stage. Technological progress, driving industrial upgrading, market competition, forcing product upgrading, the progress of The Times, resulting in demand to step forward to the high-grade. After more than 30 years of rapid development, Chinese ceramic industry has been in urgent need of transformation and upgrading, and the adjustment of product structure, upgrading of product grade and added value, has also become the necessary way for ceramic factory to cope with the future market competition, create core competitiveness, create international famous brand, and enter the world ceramic power.

 

I remember that the famous American management scientist Leavitt once pointed out that the new competition is not the products produced in the factory, but whether the buyers can add packaging, service, advertising, consulting, financing, delivery, storage or other things that customers think are valuable. Facts have proved that the added value of products contributes much more to the brand than the main value such as product quality. Therefore, on the road of development of Tao enterprises, if the brand image can be built with its own distinctive characteristics, unity and stability, while containing profound brand culture, reflecting the pursuit and spiritual realm of the enterprise, we can say that such enterprises will certainly have a long and sustainable development road.

 

In this way, if you can use the added value of the product, then your ceramics will naturally drive the development of the enterprise; So what exactly is the added value of a product? Looking through the data, "product added value" refers to the value created by effective labor in the production process on the basis of the original value of the product, namely the new value added to the original value of the product. The realization of the added value lies in the connection through effective marketing means. The excess return earned by an enterprise as a result of products that create and satisfy higher level needs of customers. In other words, the difference between the price consumers pay for products or services and the cost enterprises pay for products is the added value. The greater the difference, the higher the added value enterprises get.